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Leveraging Local Flavor at Your Next Event

This can be a sponsored submit by Meetings + Conventions Calgary. More details about Event Supervisor Weblog’s sponsored posts.

Cookie-cutter occasion experiences gained’t suffice on your attendees. You need to give them one thing out of the bizarre, an expertise they may keep in mind. And for good cause. Expertise is extremely essential to constructing lasting reminiscences, and constructive attendee expertise improves retention.

However finding a singular host metropolis that’s easily accessible and in-tune with what event planners want is a challenge. You need a locale that wows, makes a very good impression from a hospitality perspective, and offers the wanted help on your event. And also you want them to serve it up in a means that’s unique to their area.

Why a Unique Host Metropolis is Necessary

Some potential attendees will make a decision on whether to attend based mostly on location. An intriguing location means an occasion ticket (or a number of), whereas a run-of-the-mill locale means they’ll possible skip this yr for the subsequent.

Defining the situation for a perfect event experience is a particularly private one, and understanding your audience will help you choose something that may make an impression. Right here are a few things to look for with a purpose to select a number city that may resonate together with your visitors:

keyboard_arrow_right Cultural Uniqueness
keyboard_arrow_right The Attraction of a Local Arts and Crafts Scene
keyboard_arrow_right Alternatives for Blood-pumping Excitement
keyboard_arrow_right World-Class Information and Expertise
keyboard_arrow_right The Awe of Pure Marvel
keyboard_arrow_right The Flavor of the Beverage Scene

Cultural Uniqueness

If you’d like your convention to be unique, look for a number city steeped in originality. Select somewhere that may’t be confused with anyplace else. Positive, you’ll be able to nonetheless have a singular conference experience in a metropolis used by everyone else, but it is a lot more durable. Choosing a number city that makes potential attendees stop and take into consideration the time they’ll spend there evokes rather more of a response and resonates with them on a better degree than someplace they only went a couple of months in the past (or even final yr).

Cultural occasions function good differentiators and supply unique experiences. For instance, occasions held in Calgary, Canada can incorporate a “White Hat Ceremony” as a part of their festivities. This unique alternative permits delegates to turn into honorary Calgarians by receiving a memento white hat. It’s a fun native tradition that has been round because the 1950s, with an extended listing of past members from princesses to presidents being “white-hatted.”

A White Hat ceremony can take place at the airport as delegates arrive or anytime in the course of the assembly or event. Each time and wherever it takes place, it’s one thing they’ll all the time keep in mind and is a robust opportunity for social media shares.

The Attraction of a Local Arts and Crafts Scene

Connecting with the artisans within the area may give attendees a feel for the native individuals and their tradition, to not point out their handiwork makes for cherished souvenirs for family and friends back residence. Nevertheless, most occasion friends don’t have time to spend on the lookout for crafters and “Made in” designations, in order that they grab one thing on an airport store shelf minutes earlier than departure.

However it doesn’t need to be that means. You possibly can create meaningful exchanges between craftsman and attendees that create a deeper appreciation for the world by experiencing the handiwork of local artisans. The simplest method to do that is by working with a convention and guests’ bureau in your host city that can deliver these special individuals to your group, like Meetings + Conventions Calgary (MCC) did with the Makers’ Market.

Calgary is understood for its entrepreneurial spirit. It’s wealthy in a inhabitants of local artisans, who create every little thing from soap to coasters to espresso. Attendees are often delighted when occasion planners use local products in swag luggage, as a result of these things are often things they don’t seem to be acquainted with or don’t have access to at house. Nevertheless, MCC went one step further by incorporating a Makers’ Market proper into an event, as was carried out with Go Media Canada. This occasion introduced native artisans to Go Media Canada individuals, making it a lot simpler for attendees to take day trip of their hectic schedules to discover the Canadian-made, hand-crafted goods.

Opportunities for Blood-pumping Pleasure

For those who’re trying to appeal to a youthful audience or you need to shake up your after-hours actions at your subsequent occasion, think about a city with plenty of unique excitement. Transfer beyond on a regular basis activities and search for a number metropolis that may serve as a “Basecamp for Adventure.”

To do that, take into consideration what your host city provides that other cities don’t. Yes, zoos are nice but you need to think about actions that may differentiate your occasion from others. Is the host metropolis recognized for extreme sports? Perhaps the humanities opportunities are unparalleled.

Next, take into consideration what your viewers needs. Adrenaline junkies, as an example, gained’t be impressed by a sedate wine tasting, however they’ll like other heart-pumping Calgarian provides:

  • Capturing down the longest downhill luge monitor (5,905 ft!) on the planet at Skyline Luge Calgary (group and workforce bookings out there).

  • Racing on the bobsleigh monitor made well-known by Workforce Jamaica through the ’88 Winter Olympic Games and the Disney movie Cool Runnings. It’s thought-about the fastest sport on ice. The pilot will velocity you through ten turns reaching speeds of over 60 miles per hour and experiencing up to 4 Gs of pressure. There’s additionally a summer time model that takes 4 riders down a monitor of 10 turns hitting speeds of almost 50 mph and a drive of 2 Gs. But if each of these choices are just a little too quick in your group’s liking there’s also the Acura (snow) Tube Park that is the largest of its type in Western Canada.

  • Soaring across North America’s Fastest Zipline. The journey incorporates three totally different strains and takes about an hour. After the training line, attendees are delivered to the 295-foot ski bounce tower for the Monster – North America’s quickest zipline. Next up is the eight-story Plaza Zipline, which takes riders into a treed area and again right down to the bottom.

World-Class Information and Expertise

If your group has a singular curiosity or need, converse with the local convention and guests bureau to leverage local information and expertise. Studying more concerning the mental capital out there in an space may give a place a singular advantage as your next event location.


There are multiple advantages to in search of a number city that is wealthy in an space of data that appeals to your group. Some of these embrace:

  • keyboard_arrow_right A bigger speaker pool.
  • keyboard_arrow_right Artistic ideas and specialists from one other space of the world.
  • keyboard_arrow_right “Field trips” to native areas of curiosity akin to universities, labs, archeological digs, and others which are distinctive to the world.
  • keyboard_arrow_right Further attendees or volunteers who’re concerned with your event’s material.

For those who plan for an business or affiliation conference, you’ll be able to contact native members in your proposed host city or work with the CVB to uncover a number of the most original websites, analysis, and specialists in your area of curiosity. For example, event planners on the lookout for the next industries may contemplate working with Calgary to satisfy their attendees’ wants, because Calgary has a particular group referred to as the Calgary Champions.

Calgary Champions is a gaggle of execs that helps deliver conferences of interest to Calgary. This group appears for events particularly industries or learning paths that the town is well-suited to host due to its deep information and talent in the areas. Calgary is fortunate to have a diversified financial system. The town is in a singular position to host healthcare, science, power, and a number of other different fields:

keyboard_arrow_right Cleantech
keyboard_arrow_right Agribusiness
keyboard_arrow_right Aerospace
keyboard_arrow_right Manufacturing
keyboard_arrow_right Transportation
keyboard_arrow_right Logistics

The Awe of Pure Marvel

Pure magnificence is another distinctive differentiator with regards to host city choice. Do you need to host your event in an urban space? Around beaches? The desert? Every has its personal attraction and defines the world and the expertise.

Even some urban areas can boast superb green area and outside activities. Calgary, as an example, is Canada’s sunniest main metropolis. Attendees at events there can benefit from the 497 miles (800 kms) of walking and cycling paths. They will lease bikes and experience along the river cycling path or lease kayaks and rafts to drift previous downtown on the Bow River.

Typically an urban space can present superb natural marvel within a short distance so attendees can take pleasure in one of the best of both worlds—the convenience of a central location combined with the allure of nature. For instance of how convention attendees can take pleasure in pure sites they will’t see daily, Calgary is properly inside day-trip driving distance to the following:

  • keyboard_arrow_right the beautiful Canadian Rocky Mountains (1 hour)
  • keyboard_arrow_right UNESCO World Heritage Websites like Banff & Jasper National Park (1 and 3 hours, respectively)
  • keyboard_arrow_right Dinosaur Provincial Park (2 hours)
  • keyboard_arrow_right Waterton Lakes National Park (3 hours)

The Flavor of the Beverage Scene

Foodies are quick to mention the “taste” of a town, however there’s more to take pleasure in than scrumptious dishes. Crowds get thirsty. Once they do, what is going to your host city have for them? Will you serve the same beverage they will get in any airport bar, or will you search for opportunities for attendees to savor the flavour of the land?

Serving up distinct regional tastes, or educating attendees a few beverage process they know little about can set your occasion aside from others. Be sure to speak to the host about the way you need to stress the differences within the culinary or beverage offerings within the space, and never just how things are harvested and created. What makes their local beverage higher, tastier, earthier, oakier, and so forth.? For instance, Alberta’s preferrred rising circumstances produce a number of the world’s greatest barley, serving to to gasoline Calgary’s booming microbrewery and distillery scene.

A well-liked exercise in Calgary is biking; what about adding biking and microbreweries? Get your crew on some 15-passenger u–shaped bikes and pedal your approach between Alberta’s prime craft beer taprooms and breweries.


As a savvy occasion skilled, you already know you need a host city that is going to make an enormous impression. However after pouring over numerous RFPs, all of them start to look alike. That’s why you need to discover areas that may present your attendees with a very distinctive expertise. Look for these in an space’s hospitality, its artisans, its pure magnificence, and its food and beverages.

Should you’re in search of a singular host city, Calgary can provide custom-made, native experiences. It’s that native experience that may set your event aside from all the others.