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How to Select the Perfect Host City for Your Next Sporting Event

This can be a sponsored submit from Québec City Enterprise Destination. Extra details about Event Supervisor Blog’s sponsored posts.

The right host city can make a crucial difference in your sporting occasion. A metropolis’s venues are essential, but its planning providers/choices and relationship with you, the sporting event planner, are what create the basis for a successful occasion. Work with cities that look for mutual benefit and turn out to be a associate in your success.

Once you build a relationship of mutual satisfaction, you will have a companion in advertising, planning, recruiting, and so many more areas.

But how do you discover a host city that may assist you to with this stuff? As one among the largest beneficiaries of your event, you might assume all host cities are the similar in what they provide outdoors of venues. That isn’t the case.

There are very specific experiences, choices, and providers you must look for when auditioning host cities.

Here are a few things to contemplate:

Expertise with Sporting Events

Finding a number metropolis that has experience with sporting occasions or competitions advantages you in some ways. Sports activities experience means they possible have the amenities/infrastructure, information, group involvement, and lodging mandatory for the greatest sporting competitions.

Expertise with the sort and season of your sport is one other essential issue. Having in depth experience in snowboarding occasions, for instance, gained’t assist your soccer event.

Converse to host metropolis planners to get a better understanding of the measurement, season, and sport they are used to hosting. Each time potential, inquire about the city’s common fandom. Is there a robust base of fans for your sport? (A hockey occasion might be higher attended in Ottawa than Osaka.)

Don’t be shy to ask them the particulars of their involvement in areas like advertising, ticket gross sales and promotion, or anything they is perhaps prepared to do.

Look for a number city that gives sports providers as a part of their help package deal. Ask about their pedigree. Some cities might even be award-winning of their efforts. As an example, Québec City was voted 2nd greatest Canadian sporting vacation spot by the Canadian Sports activities Tourism Alliance (CSTA) in its inaugural International Sports Impression (GSI) Canada Index in 2019.

Québec City was additionally nationally-recognized for its experience as host for previous main occasions, comparable to the Purple Bull Crashed Ice (over 10 years), 2012 SportAccord Convention, and the Dialog 2015: Ladies in Sports.

A seasoned sports activities host city might help you with a variety of occasion planning challenges:

  • keyboard_arrow_right Bid package deal preparation and help.
  • keyboard_arrow_right Website inspections and coordination.
  • keyboard_arrow_right Help for your occasion, including local vendor recommendations.
  • keyboard_arrow_right Personalised help. Sports activities occasions differ tremendously. You want individualized options and help.
  • keyboard_arrow_right Promotional tools.

Québec City Business Vacation spot, for instance, assigns a customized account government to your group, and you all the time have entry to promotional tools like photographs, videos, logos, PowerPoints, and other documents that may have a strong influence on your sporting event advertising.

Straightforward Access and Lodging

Sporting events typically usher in giant teams of fans, vendors, and sponsors, not to mention press and TV crews. It’s essential to select a city that may accommodate the totally different needs of each of these groups. Ask your self and the host city the following questions:

Québec City boasts over 17,000 rooms and its convention bureau, Québec City Enterprise Destination, with individuals who concentrate on the kinds of details required by large-scale sporting events.

It’s additionally straightforward to get to by way of the Jean Lesage International Airport, where a U.S. preclearance centre will open and additional facilitate travel between Québec City and the U.S.

Québec City also gives a European-style ambiance for a smaller ticket worth for North American travelers. Sports fans also recognize a walkable town. A number city that is pedestrian-friendly may help vacationers reduce prices by not having to lease a automotive and pay for downtown parking. Plus, they will more absolutely take pleasure in Previous Québec on foot.

Another key think about a walkable city is safety. It doesn’t matter if places are easily accessible if it’s dangerous to explore them. Québec City is just not solely protected to walk, nevertheless it additionally has the means and experience to handle the particular safety issues that come from internet hosting worldwide events and sporting competitions.

Pleasurable Spaces

Let’s face it, you doubtless want further area (outdoors of lodge rooms and venues) for your sporting event. You might want rooms for press conferences, meet and greets, sponsor lounges, and different spots like training/exercise amenities which are a vital a part of your sporting occasion or competition.

Québec City’s convention centre gives close to 300,000 square ft of meeting area, and the metropolis usually provides a variety of venues from intimate country estates to giant downtown lodge brands.

The town’s two largest venues are solely ten minutes aside, so the amenities of the Québec City Conference Centre and the Exhibition Centre may be mixed for a whole lot of hundreds of square ft of area between them alone.

There are additionally many particular areas catering to arts and historical past, heritage, army, wellness, and lots of other venues that may provide help to set a further theme for your sporting occasion or particular ceremony. Plus, Québec presents a revered destination staff and sports event account skilled who may help you find the right spaces for your needs.

Don’t overlook to look into the outdoors spaces where your athletes can compete and sponsors can supply crowd-drawing demonstrations. Québec attracts athletes with the opportunity to go head to head on the Plains of Abraham, which is an urban park in the heart of the metropolis.

The St. Lawrence River not solely makes a pleasant backdrop for sporting actions, it’s also a tremendous spot for kayaking and canoeing. In the winter, snowboarders and skiers amaze crowds with gravity-defying tips from the big leap at Îlot Fleurie.

Sports event planners additionally need the flexibility of different configurations for totally different ranges of play, and Québec City can accommodate that. As an example, the Pavillon de la Jeunesse (Amphitheatre) not only has 4,000 stadium-style seats and 4 dressing rooms for group competitions, nevertheless it also gives a skating rink that may be converted from Olympic to North American dimensions.

Seasonal flexibility can even permit you to use a number city for a number of occasions throughout the yr. For example, snow snowboarding occasions (including cross nation) may use Mont Sainte-Anne Ski Resort in Quebec during winter months and a mountain bike group can host its occasions there in hotter climate. Versatility of place is usually a actual bonus.

Recurring Occasions

Simply as you may read a evaluate earlier than booking a trip or buying a product, take a look at the prospect host metropolis’s retention price of returning sporting events. This isn’t a foolproof measure as some occasions rotate host cities annually, but for those that may and do return, it’s a superb indication that the occasion planners are glad with the outcomes and the relationships.

Perform several quick searches on the internet to see what previous attendees and organizers have stated about your potential host city. Learn testimonials. What phrases come up time and again? Are these the kinds of feedback you want related together with your event?

Québec City boasts several high-profile sporting events that return annually. They embrace: Coupe Banque Nationale (Tennis), the International Mountain Bike Pageant, the Grand Prix Cycliste de Québec City (a well-liked leg of the UCI World Tour), and the Jamboree FIS Freestyle Ski and Snowboard occasion.

Lively Audiences

Sports occasion planners know that a profitable sporting event attracts an lively viewers that doubtless needs to participate in a few of the sports they’re watching. For example, attendees at a ski competitors may want to hit the slopes afterward. That’s why finding a number metropolis that has lots of public spaces and arenas could be a huge hit with the crowds attending your occasion.

It also helps to have a number city with an lively viewers that loves sports. When you can rely on individuals traveling to your destination, native attendees are already there and may have an enormous effect on the success of your event. Their enthusiasm, word of mouth advertising, and attendance at the pre-events make a distinction.

Québec City is a year-round sporting paradise. Not only does it have a variety of professional sporting venues, it provides distinctive green area all through the metropolis and just minutes from downtown.

Québec City has an energized audience of sports and outside lovers. They take pleasure in attending and volunteering at occasions. Some of the ‘hottest’ cold-weather activities in Québec revolve around sports.

Locals (and guests) love the Québec Worldwide Pee-Wee Hockey Event, the Snow Pentathlon, The Ice Canoe Race Grand Defi Victor, and the Snowboard Jamboree. Québec City also hosts the International Karate Championships, the Defi Escaliers, and the Québec City Marathon, in addition to the rotating events and people mentioned earlier.

Festivals and Events

Hosting in a metropolis with many festivals and events (not to point out vacationer points of interest and things to do) provides your sporting audience loads of leisure and opportunities after the competitions.

Festivals and occasions also can make your sports competitors totally different from others as it is going to tackle the flavor of your host city and the individuals there. Attendees will prolong trips, which offers you with the alternative for upsells, further activities, and offering a higher experience.

Québec City is alive year-round with exciting issues to do, festivals to attend, and experiences you gained’t find elsewhere. From the Ice Lodge to the Winter Carnival, ice fishing at the Village Nordik to St. Patrick’s Day, cold climate is anything however boring. There’s the Wendake International Pow Wow, a German Christmas Market, and a summer time pageant to identify a couple of.

Each of these activities is unique to Québec and is a reflection of the tradition and historical past of the area. Working with a number city that gives memorable experiences and opportunities supplies one more reason to attend.

Inexperienced Ways

Whereas not a requirement, many athletes favor a greener way of life with less processed meals and a cleaner setting. It isn’t shocking, then, that they could take pleasure in going to a number city that makes that kind of wholesome way of life selection and environmentalism a precedence. Québec boasts over 20 green buildings together with the Québec City Convention Centre. It is also a pacesetter in the farm-to-table movement, which the foodies in your audience will take pleasure in.


Earlier than choosing a number metropolis for your sporting occasion, contemplate more than just the venues and sporting arenas out there. Think about the further spaces obtainable, the advertising, planning, and expertise of the host. You’re wanting for a city that makes a very good associate in your success.

Québec Assembly and Conventions may also help you discover the items you want and even assist with the ones you didn’t know you needed. Contact them immediately for details about planning your subsequent sporting occasion.