A concierge chatbot is know-how that permits companies to present info, reminders and useful recommendation to clients. In contrast to e-mail, chatbot messages have considerably greater open and click-through charges. Fb Messenger offers a simple entry into the world of concierge chatbot creation for companies.
Do you know that 61% of entrepreneurs are utilizing webinars to generate leads or income for his or her enterprise? And but, entrepreneurs proceed to voice considerations about low webinar attendance charges.
For advertising associated webinars, the speed of registrants that really attend the occasion hovers round 42%. If you will get your webinar attendance fee up above 50% you’re doing very properly for your self.
There are methods to enhance attendance charges. Considered one of my shoppers gives persevering with schooling (CE) credit to webinar attendees they usually take pleasure in attendance charges between 50% and 60%.
Most webinar hosts, nevertheless, don’t have a chance to supply CE credit score.
- 1 In step chatbots…
- 2 How does a concierge chatbot work?
- 3 What are the advantages of chatbots over e mail?
- 4 Useful ideas for webinar concierge chatbots
- 5 How to arrange a webinar concierge chatbot reminder program
- 6 Learn extra on Ben’s articles on chatbots:
In step chatbots…
In one other #MartechMonday submit, I’ve written about how one can create a chatbot in about 10 minutes. I’ve additionally written about some Fb Messenger’s current product releases that make chatbots a stronger advertising answer.
On this submit, I’ll be displaying you ways establishing a concierge chatbot will help improve attendance charges on your webinars.
One among my colleagues who sells on-line advertising programs was doing a nice job at getting webinar registrations. He typically had over 6,000 registrants for every webinar. Nevertheless, his attendance charges have been awful; solely 10-15% would attend every webinar. He took steps to change the date/time of the webinar… It didn’t work. He modified his promotional techniques… It didn’t work. He altered the frequency and cadence of his e-mail reminders… It didn’t work.
We determined to construct a chatbot to assist increase his e-mail reminder system. When individuals registered for the webinar they have been proven a call-to-action on the registration thank-you web page to get reminders inside Fb Messenger. Additionally they acquired notices within the affirmation e mail and subsequent reminder emails urging them to request reminders in Fb Messenger. With these calls-to-action, about 2/three of the registrants additionally opted-in to obtain reminders by way of Fb Messenger.
With a mixture of Fb Messenger and e mail reminders, this particular person noticed the attendance on his webinars improve to between 18% and 42%: a 2x enchancment over his previous technique.
He has continued to use his concierge chatbot during the last three months and has continued to see these 2x enhancements in webinar attendance.
How does a concierge chatbot work?
First, let’s briefly talk about how a chatbot works. With over 1.2 billion customers, it’s possible you’ve already used Fb Messenger in some trend. If in case you have a Fb account and a pal has ever despatched you a message by way of Fb, then you definitely’ve used Fb Messenger.
A chatbot lives inside a messaging platform (Fb Messenger, Skype, Twitter, Slack, and so forth.) and allows human-like dialogue with a pc.
For instance, if you need to order a pizza, you’ll be able to pull up Fb Messenger and sort in “Pizza Hut” within the search bar. It’ll deliver up the choice to speak with Pizza Hut. What it doesn’t inform you is that you simply’ll truly be collaborating in a computer-moderated dialog with a chatbot. The chatbot will current you with choices that you just click on on to place your order. That is a concierge chatbot with the only objective of serving to you place a pizza order.
A webinar reminder concierge chatbot has the aim of serving to a person register for a webinar, after which sends reminders to the participant concerning the webinar three days earlier than, a day earlier than, after which minutes earlier than the webinar to make sure the registrant truly attends.
Sounds difficult to construct, proper!?
It’s truly fairly straightforward and requires completely no programming information. On this article, I confirmed you how one can construct a extra basic chatbot, and under I’ve received some pointers to show you how to get began with a webinar concierge chatbot.
What are the advantages of chatbots over e mail?
E mail continues to be probably the most priceless arrows in a marketer’s quiver, and that isn’t going to change anytime quickly. E-mail advertising is usually one of many surest and timeliest methods to get a message in entrance of your viewers. In reality, analysis from ReadyTalk, one other main supplier of webinar software program, exhibits that on a scale of 1 to 5 webinar hosts rank e mail at a four.46.
Regardless of e mail being probably the most used platform for webinar promotion it nonetheless has considerably dismal outcomes:
- Common e-mail open-rates are south of 25%.
- A 5% click-through fee is taken into account above common.
Chatbots, then again, take pleasure in extraordinarily excessive engagement charges, from the aspect of opens (customers viewing the message) to click-through. I gave a “how to build a chatbot” coaching for the Social Media Advertising Society a few weeks in the past, and in preparation for that coaching, I did in depth analysis between e mail advertising engagement charges and Fb Messenger chatbot advertising engagement charges. The under slide summarized my findings.
Discover that within the e-mail instance, I used above common open and click-through charges. I’ve launched a lot of chatbots for shoppers, and the numbers proven on that aspect are fairly in step with the engagement charges my shoppers have been seeing.
Even with modeling the comparability off above common e mail charges and commonplace chatbot charges the chatbot outperforms the e-mail by three to eight occasions!
The primary cause why chatbots are so efficient, as compared to emails, is that any of your viewers who had Fb Messenger put in on their telephones (which is probably going most of your viewers) will obtain a little “ping” sound and a notification from Fb Messenger as your message is available in. Individuals are so accustomed to receiving messages from pals on Messenger and from spammers on e-mail that the chatbot notifications proceed to outperform e-mail.
Useful ideas for webinar concierge chatbots
Ideally suited timing
There’s a slew of analysis that has been achieved round webinar promotion outreach. Common greatest practices name for promotion to start 2.5 weeks earlier than the webinar.
However what about post-registration, pre-webinar reminders? How steadily and at what cadence do you have to be sending reminders?
Whereas reminder outreach timing varies drastically between business, two reminder cadences that I’ve seen working one of the best with all my shoppers is to have a reminder going out the day earlier than after which once more one hour earlier than the precise webinar. When you use a number of outreach varieties (outlined under), then you ought to be in a position to get 4 or 5 reminder messages in by way of your chatbot, with out seeing any viewers burnout.
Right here is the timing I might advocate, assuming you’re utilizing a few of the below-recommended subjects in your outreach:
- One week prior
- Three days prior
- At some point prior
- Morning of the webinar
- 1 minute earlier than the webinar
Subjects for outreach
One essential aspect of accelerating webinar attendance by way of a concierge chatbot is to make sure you’re partaking your registrants regularly (and with beneficial content material) earlier than the webinar. Listed here are a few contact factors you must contemplate in your pre-webinar reminder program:
- Use video: It’s a webinar host greatest follow to do a dry run a week or so earlier than the precise webinar. Whereas on this dry run, have your presenter put themselves on webcam and report a 15-second clip of them explaining why their presentation goes to be so priceless. You’ll be able to then share this video together with your registrants a few days earlier than the webinar to assist them get excited and improve the probability of them attending.
- Use audio: Audio is one other nice format you should use to get in an additional pre-webinar touchpoint. I like to recommend you employ a fast audio clip out of your presenter saying thanks for registering. As well as to speaking thanks, have the presenter share a tip or a helpful snippet of content material within the audio clip. That is a good touchpoint to ship to somebody proper after they’ve registered. A pleasant factor about sharing audio on chatbots is that the audio won’t auto-play. The registrant should click on the little playback button.
- Ask for questions: One other nice touchpoint you need to use to get a reminder in is by way of a chatbot message soliciting questions. Let the registrant know that if they’ve any questions for the presenter they will ask them now and the presenter will attempt to cowl them if time permits.
- Full pre-webinar polling questions: Most webinar platforms have an viewers polling function. I all the time advocate that my shoppers use this originally (and typically throughout) shows to make them extra interactive. You are able to do little polling questions by means of a chatbot earlier than the webinar to collect suggestions that could possibly be useful to the presenter. It’s also possible to ask questions that enable you to phase perspective clients into particular viewers segments!
- Morning of reminder: An hour or two earlier than the precise webinar it’s good to ship a pleasant message on Fb Messenger reminding the registrant concerning the webinar. That method they’ll have time to filter out any conflicts which will have arisen between the time they registered and the precise webinar.
- 1 Minute earlier than the webinar: Proper earlier than the webinar begins it is best to ship a message letting your registrant know the webinar is beginning, and invite them to leap into the webinar. Relying on the chatbot platform you’ve used chances are you’ll find a way to embrace a direct hyperlink they will click on to be taken into the webinar.
How to arrange a webinar concierge chatbot reminder program
Now that you simply’ve received a good concept of when to do reminder outreach, and a few of the kinds of touchpoints you should use, let’s get into how to arrange a stage of the webinar concierge chatbot reminder program. In an earlier weblog publish about constructing chatbots, I gave you a thorough run-through on how to arrange a bot, and so on this how to phase I’ll as an alternative be specializing in educating you ways to do a broadcast reminder. Additionally, within the earlier coaching, I used a device referred to as ChatFuel. For a little selection, I’ll be educating you ManyChat on this article. Each platforms are wonderful and I heartily advocate both for you to use!
Step 1: Create your broadcast
ManyChat provides you a lot of superior message sort choices. Relying on the reminder sort you’re sending it’s your decision to use pictures, video, audio, or simply textual content. Within the instance under you possibly can see that I’ve chosen a picture (with the image, identify and title of the webinar presenter) adopted up by an audio clip of the presenter teasing her webinar content material. Then there are two textual content packing containers which give a reminder and ask for the registrant to submit some questions.
Step 2: Choose your message sort
After you’ve created the content material of your broadcast reminder message, you click on the “Go Next” button and it’ll take you over to the settings. Steps 2 by way of 6 all happen on the settings web page of the printed.
Right here you’ll first choose your message sort. For a webinar reminder, you’ll need to choose “Subscription Broadcast.” When you have been making an attempt to promote one thing you would wish to do both “Promotional Broadcast” or “Follow-Up Broadcast.”
Step three: Select your concentrating on
On the concentrating on step you need to use level and click on logic to choose who you need to obtain the reminder. As individuals register for the webinar you possibly can set a tag on their account, after which on this step you’ll be able to say to ship the printed solely to those that have that tag set to true.
Step four: Schedule your broadcast
Right here you choose if you need to ship now, or schedule for later. In the event you’re like me, you all the time need to schedule forward. However due to the last-minute, drive-by nature of selling, issues typically get handed to you for similar day turnaround… and also you’ll simply want to use the “start sending now” choice. 🙂
Step 5: Set the time zone choices
Right here is a function that makes ManyChat stand out from the competitors: the power to schedule your messages to “time travel.” If you choose “time travel,” then it is going to ship based mostly on the time you’ve scheduled for the message to exit, for the precise particular person’s time zone. That is good when you’ve got a international webinar and don’t need individuals in Australia to obtain your chatbot reminder the identical time as people within the USA.
Step 6: Select notification settings
Notification settings have a number of choices, every with their very own nuance. What I like to recommend for webinar reminders, nevertheless, is that you just choose the “Only 1 regular notification” choice. This can make sure that your reminder will set off only one audible notification on their telephone, and show the notification of their notification bar or lock display.
Step 7: Push Go!
That is maybe one of the best step, as a result of it feels so good to construct a reminder like this after which push Go. All you might have to do when the whole lot else is about up is click on the little blue button, and it’s off!
I do advocate, nevertheless, that you simply click on the preview button earlier than scheduling the submit, so you possibly can see what it appears like in your telephone. Whenever you click on the button it’ll ship a check message by means of to your Fb Messenger app in your telephone.
Learn extra on Ben’s articles on chatbots:
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