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How One Small City Delivered an Event Global Success Story [Case Study]

How One Small City Delivered an Event Global Success Story [Case Study]

This can be a case research sponsored by The Hague Conference Bureau. Extra details about Event Supervisor Weblog’s case research.

Discovering a vacation spot that fits your convention’s bodily wants and helps your mission is important. Should you do, you’ll discover that even a small metropolis will help you beat earlier attendance data.

The Hague, lengthy recognized for its standing because the Worldwide City of Peace and Justice, was an superb match for an occasion aimed toward attracting younger, international leaders targeted on future options. The match was so good for its meant crowd that One Younger World Summit bought out and reached its largest attendance but. Right here is their story:

 

The Event

One Younger World (OYW) Summit is crucial and impactful annual occasion for younger expertise and leaders. In 2017, OYW Bogota welcomed greater than 1,300 members from 194 nations. In 2018, with the choice of The Hague as its host metropolis, the summit occurred in entrance of a a sold-out crowd of greater than 1,800 members.

As a part of the One Younger World Summit, international leaders and celebrities dive right into a direct dialogue with younger expertise focussing on artistic constructive change. Amal Clooney, Bob Geldof, Mary Robinson and Naomi Campbell have joined the occasion in earlier years as Summit delegates.

Previous host cities for One Younger World Summits embrace cosmopolitan hotspots, comparable to London (2010), Zurich (2011), Pittsburgh (2012), Johannesburg (2013), Dublin (2014), Bangkok (2015), Ottawa (2016), and Bogotá (2017).

Since One Younger World goals at making the world a greater place, the planners have been in search of a location that may lend a worldwide really feel and curiosity to their summit. One that might be aligned with making a greater future for the world. All these elements have been present in The Hague.

On account of an unprecedented quantity of curiosity, capability for this yr’s summit was reached early. With greater than 1,800 delegates, the ninth annual summit was the most important gathering so far.

The Hague hosted its first UN assembly in 1899, which means that the town has a historical past of creating a constructive international influence on the world. It was a pure match for One Younger World.

 

Fast Convention Details

  • keyboard_arrow_right The Hague (2018) hosted the most important summit thus far, reaching its most of 1,800 individuals
  • keyboard_arrow_right The convention delegates are (primarily) aged 18-30 and are available from international and nationwide corporations, NGOs, universities and different forward-thinking organizations
  • keyboard_arrow_right The attendees are chosen for his or her influence of their house nations on a variety of points, together with the position of enterprise in society, transparency in enterprise and authorities, the influence of local weather change, international well being, and starvation aid
  • keyboard_arrow_right The Hague hosted the OYW over 4 days, from October 17-20th, 2018
  • keyboard_arrow_right The 2018 summit was the primary to supply a carbon offsetting program for attendees

 

The Event Aims

The goals of the One Younger World Summit have been to construct a greater world by:

  • keyboard_arrow_right Connecting the brightest younger leaders from around the globe to assist them discover options for quite a lot of urgent issues, together with starvation and sustainability
  • keyboard_arrow_right Empowering attendees to make lasting connections to drive constructive change
  • keyboard_arrow_right Connecting present upcoming leaders, with probably the most beneficial younger expertise from international and nationwide corporations, NGOs, universities and different organizations with world leaders who function One Younger World Counsellors
  • keyboard_arrow_right Setting a worldwide stage to create a extra inclusive future by way of debating, formulating and sharing progressive options for the urgent points the world faces
  • keyboard_arrow_right Channeling inspiration into useful tasks for the worldwide group

After every Summit, the delegates, who’re then referred to as One Younger World Ambassadors, work on their very own initiatives or lend the facility of the One Younger World community to these initiatives already in existence. Of these attendees in employment, many return to their corporations and work on creating change from inside, energizing their company setting. One Younger World Ambassadors from all over the world are engaged on initiatives to deal with the UN’s 17 Sustainable Improvement Objectives.

 

The Challenges

The Hague and the convention had two major challenges. Whereas individuals had heard of The Hague, they could have recognized little about it. Planners frightened this may have an effect on attendance.

The second problem was the bodily calls for on the location. It needed to be giant sufficient to go well with the wants of 1,800 attendees but in addition intimate sufficient to encourage connections.

 

HOW TO TELL THE HAGUE’S STORY AND BUILD EXCITEMENT AROUND THE DESTINATION

One Younger World selected The Hague as its 2018 host metropolis again in 2015 due to its profile and status as The Worldwide City of Peace and Justice. Nevertheless, The Hague is a small metropolis in comparison with the earlier, well-known host cities (Bogota, Ottawa, Bangkok). One problem to beat was the communication of the town’s story and wealthy historical past and to make sure that individuals have been prepared to journey to the situation.

 

FOCUS ON NETWORKING AND INTERACTIVE LEARNING

The secondary problem was the number of session places wanted. Fundamental stage periods spanned wide-ranging topics wanted to be delivered in numerous codecs, from delegate-led panels to keynote speeches. Plenary periods have been targeted on the 5 subjects determined upon by the One Younger World Ambassador group. Every plenary session concerned delegate audio system, chosen by way of a extremely aggressive software course of, showcasing the influence of their tasks. Throughout these periods, younger leaders shared progressive options to the world’s most urgent points.

 

Why The Hague?

When your mission is important and expresses a lot of what your group is about, it’s essential to pick a number metropolis that displays that mission.

Right here’s what The Hague has to supply and why OYW chosen it:

In line with One Younger World The Hague was chosen on account of its spectacular and passionate proposal in addition to its long-time standing because the Worldwide City of Peace and Justice.

The Dutch Bid Committee had put collectively a tailor-made proposal via the work of eight younger adults who’re One Younger World ambassadors and characterize Siemens, Unilever, and McKinsey. They labored with the Dutch authorities and totally different worldwide organizations to help selling The Hague as host metropolis. The Hague Conference Bureau (THCB) recognized One Younger World greater than a yr previous to the bid as being an best match for The Hague’s choices and status.

 

The town boasts:

ACCESSIBLE TRANSPORTATION

The Hague is definitely accessible by two main airports, Amsterdam Schiphol Airport and Rotterdam-The Hague Airport. Each are related to the town by practice. Amsterdam Schiphol Airport is among the largest hubs in Europe with 320 routes traveled day-after-day. Rotterdam-The Hague Airport supplies connections to 40 European cities together with London and Rome.

The town can be simply reached by practice and a robust freeway community.

 

A HISTORIC AND PRESTIGIOUS REPUTATION

The Hague has a deserving popularity of status, stature, and affect. It’s a spot the place essential issues are mentioned, the place selections are made and alliances cast. The town is residence to the Dutch Royal Household, the Parliament, a number of Nobel-prize profitable organizations, and quite a few worldwide corporations. It’s the second largest UN metropolis.

On the similar time, The Hague gives a various panorama and tradition. Historic and trendy structure stand side-by-side within the charming metropolis middle. The cosmopolitan, worldwide vibe enhances the normal Dutch way of life. It’s also recognized for its concentrate on social and environmental sustainability.

 

ENTERTAINMENT

Younger individuals, particularly globally-oriented ones, take pleasure in a metropolis wealthy in leisure. The Hague provides sandy seashores (albeit a bit chilly in October), promenades, bars, eating places, and a vibrant cultural scene to find.

 

KNOWLEDGE INFRASTRUCTURE

Networking and studying have been key to the One Younger World Summit, so discovering a number metropolis that additionally harassed these connections was necessary. The Hague is house to many multinational corporations corresponding to Telecom and Royal Dutch Shell. Consequently, The Hague has attracted individuals with all types of skills, who contribute to the human capital and information that the area holds.

As we speak, The Hague is a famend information hub for enterprise areas and pursuits comparable to peace and justice, oil and fuel, IT and telecommunication, power and renewables and cybersecurity, in addition to authorized and finance.

The Hague Conference Bureau is uniquely positioned to help occasion planners to attach with key individuals inside these and different sectors for the good thing about the occasion; be that for audio system, delegates, sponsors, distinctive and personalised research excursions, or extra.

 

The Hague: The Vacation spot at a Look

keyboard_arrow_right Hosted 149 occasions (company and affiliation) in 2017, 135 in 2016
keyboard_arrow_right The second UN metropolis, after New York
keyboard_arrow_right Residence of 100 multinational corporations
keyboard_arrow_right 115 overseas embassies
keyboard_arrow_right 11 kilometers of shoreline
keyboard_arrow_right 30 minutes from two main airports
keyboard_arrow_right Rated one of many greenest cities in Europe
keyboard_arrow_right Trying to grow to be emission-free by 2040
keyboard_arrow_right Many resorts maintain the Inexperienced Key Certificates
keyboard_arrow_right Blue Flag Certificates award winners
keyboard_arrow_right Extra photo voltaic panels than any metropolis within the Netherlands
keyboard_arrow_right Enlargement efforts will quickly imply an further 1,000 lodge rooms, a brand new theater, and tradition middle with outlets, eating places, and cafes on account of be accomplished by 2021

 

The Outcomes

The Hague Conference Bureau helped OYW inform the town’s story in order that it turned a much-noticed location, attracting the very best variety of attendees to the summit but. By working with the information base of the group, they have been capable of leverage the huge choices of the town and play up the truth that it match the occasion’s message and mission completely.

The Hague Conference Bureau leveraged the town’s profile as a UN metropolis and having a robust peace focus that aligned with the mission of OYW. It was a pure match, and one attendees might see clearly as soon as it was elaborated on. For example, enjoying up the distinctive alternatives at The Hague, akin to internet hosting the Opening Ceremony within the backyard of the Peace Palace, excited attendees. There have been additionally a number of instructional exterior break-out periods hosted at worldwide organizations of excessive acclaim together with Europol and the Group for the Prohibition of Chemical Weapons (OPCW). Advertising these alternatives forward of time created strong curiosity and bought tickets.

 

The second problem concerned discovering the best area for quite a lot of makes use of. Summit networking and studying have been crucial, and the occasion required a design that might facilitate each. The Hague Conference Bureau labored with One Younger World to make use of each large-scale convention rooms and places across the metropolis, thus every venue would match precisely what the periods wanted.

The exhibition space and aspect levels got here to life throughout breaks from the primary stage periods. Delegates would community, watch professional panels, and take part in intimate Q&A periods with counselors. “How To” Workshops targeted on interactive, sensible expertise and scenario-based periods. These have been run by ambassadors, counselors and delegate companions.

One classroom setup wasn’t sufficient to deal with their dynamic wants. The Summit wanted rather more. The Hague Conference Bureau enlisted group help and the next venues for a memorable bid.

 

How The Venues Helped the Event to Obtain the Goals

Because of the occasion’s assorted wants for assembly spots, numerous venues have been used. Every match the session wants in several methods. They included:

  • The Peace Palace

     The opening ceremony was held in entrance of the Peace Palace, the image for peace and justice. The situation strengthened the target of OYW constructing a greater world. For the opening ceremony, the Peace Palace was wearing OYW blue and made for a poignant setting.

 

  • Museon The Hague

      Two particular editions of HagueTalks, an interactive dialogue platform about peace and justice, happened on the Museon The Hague. The Hague College organized visitor lectures by One Younger World audio system and offered scholarships for its college students. Museon The Hague lately opened its new everlasting exhibition ONE PLANET. The Museon used the 17 Sustainable Improvement Objectives from the United Nations as the start line and is thus based mostly on the identical objectives as OYW.

  • Group Dinners

       have been organized throughout the town: Through the convention, twenty-one organizations hosted the greater than 1,800 delegates at totally different places within the metropolis for a group dinner. The host organizations held talks in the course of the dinner with the younger professionals about their objectives for a greater world. These dinners happened at uncommon places, comparable to in group eating places in several neighborhoods (Resto Van Harte), at The Hague College, within the Humanity Hub, Malieveld, within the ADO Den Haag stadium, and even in an Albert Heijn grocery store.

 

  • Worldwide Zone

       Attending to know the town: The delegates additionally visited quite a lot of worldwide organizations within the Worldwide Zone. A particular breakfast session with The Hague startups was held within the Binckhorst, and there was a meals truck pageant on the Pier. Worldwide journalists acquired the chance to turn into acquainted with the Worldwide City of Peace and Justice throughout a particular tour of The Hague.

  • World Discussion board The Hague

       The key venue of the summit facilitated the various OYW program by way of its flexibility of choices and designs. World Discussion board The Hague encompasses the most important auditorium within the Netherlands with 2,161 seats, 35 breakout rooms, and 12.000 sq. meters of exhibition area.

 

All the group banded collectively with a view to meet the wants of One Younger World via distinctive venues and leisure. They labored to create areas that have been intimate and alluring for networking and change however nonetheless provided the convenience of entry and transportation required.

The Hague Conference Bureau understood the distinctive wants of OYW and was capable of showcase how the town match these wants completely.

 

Takeaways For Event Planners

When choosing a number metropolis:

Begin with loads of time and create an honest general undertaking plan. This won’t solely lower stress but in addition scale back plenty of additional prices.

If potential, work with the identical undertaking supervisor/venture group who labored on and secured the bid. On this approach, relationships are continued and connections strengthened.  This additionally ensures that each one events are accustomed to what was promised and wanted.

Have an excellent communication and PR technique in place. ROI from a number metropolis requires publicity and advertising. Be sure to have the correct quantity of communication capability inside your workforce to leverage this and inform the situation’s story. The conference bureau ought to have the ability to assist with that.

Select a number metropolis that aligns together with your mission and occasion objectives, making the town an extension of your occasion and one which displays you nicely as a deliberate determination.

 

IN CONCLUSION

If you need a number metropolis that really makes an impression, select one that’s aligned together with your occasion mission. Search for commonalities in what they elevate and promote. And converse to the conference bureau about how one can promote this stuff, in addition to work with area people teams to advance your mission.